All the major companies spend a great deal of time and money working on creating brand recognition. Even if you do not run a large corporation, you can increase your business success through branding. As a small business owner, you can use some of the same methods the big companies use to get your message out to your potential clients.
*Be consistent with your main identifiers. Choose a single tagline and use it everywhere you advertise or describe your business. Design a logo for your company and feature it prominently on all your advertising, your correspondence and your Internet sites.
*Decide what you want customers to remember most about you. Are your products unique? Do you provide services that are not commonly available? Do you offer the highest quality around? Perhaps you want your customers to remember your financing department or your customer service. Focus on what makes your business special and remind your audience of it often.
*Reach out through social media to help establish your brand. Get on Facebook, Twitter and other social sites. Create a blog and add to it regularly. Link to all these sites through your main website, and link back to your website from the information sections of each of these sites. On all media, keep in mind what you want your customers to know about you and keep reminding them every chance you get without being overbearing.
*Use video sites such as YouTube to give your customer a multimedia presentation of your product or service. Show what your company makes or does. Do it in a fun way that will help you get as many views as possible. Before you upload the video, watch it to make sure you will be perceived in a way that is consistent with your branding message. For example, if you are emphasizing your professionalism, make sure to act and dress the part.
*Don’t go from one marketing idea to another constantly. Stick with a branding method long enough to really know how well it will work for you. If you give it a fair shot and it does not draw the audience you had hoped for, you might want to keep the core idea and refine it. Otherwise, you can come up with a totally new idea. Just remember to give each campaign a good try first.
Small business branding is a valuable tool for achieving success in the marketplace. The two most important things about branding are to have a distinct message and to get that message out consistently. When you have done both, your business will thrive.