“Hey, I just have a small business, and I really do not have the time, the resources and/or the energy to bother about brand marketing.” Have you heard a new business person saying that? Well, (s)he is mistaken; the importance of small business branding can never be reiterated too often. After all, there is going to be a time when you will want to expand your business. What is going to happen if your prospective dealers look at your logo and say, “Well, who is that? I do not recognize that logo. I am not going to experiment with these products. Who knows about the quality? I am going to go to a brand name which I recognize, even if it is comparatively expensive.” The same thing could happen to your prospective customers and clients, too. So, the moment you set up your shop (whether online or offline), you need people to get to know about your brand name and your logo, which is going to be your market identity and the prospective reputation that you are going to build up in the market in the future.
Brand marketing can also work in the opposite direction! It can make your name synonymous with bad products and worse customer care. Now, just imagine a company that has spent thousands of dollars in brand marketing, but a number of people just shrug when they hear its name. That is, perhaps because they have had some bad experiences with the product and with the customer care services, the dealer services, and the after-sales service offered to them by that company. You do not want that to happen to your company, do you?
Remember that brand marketing is not something that can be done overnight. It is going to be a long and arduous process. You do not have to spend thousands of dollars in advertising your product. As long as people know they are going to get a good run for their money the moment they see your product in the market, well, they are instinctively going to remember your brand. The moment your name becomes eponymous with one particular product, well, you can consider yourself the master of that particular niche. This is the goal and aim when you go in for brand marketing!